If there’s one thing I’m excited about for the Superbowl, it’s the commercials. And I’m sure there’s many more people out there just like me. Each year, big brands try to create a unique and entertaining commercial because almost everyone is glued to the screen during the big game. But times are changing and social media is controlling what ads are popular and to what extent – aka hashtags on Twitter. Social media sites like Facebook and Twitter easily generate the publicity that brands want to an audience that may not even be watching the game. Some companies even release ads before the Superbowl.
On Facebook, I came across Newcastle’s non-Superbowl commercial starring Anna Kendrick. Basically, Kendrick goes on a rant about how the company she was supposed to do an ad for (Newcastle) decided not to star her because they didn’t have the money. It’s a hilarious new take on Superbowl commercials. Newcastle tried something different, and it worked. They were able to make their ad a hit, and it’s not even being played at the Superbowl! It generated more than 3.2 million views on Youtube.