Amazon recently added an update to their iPhone app. Now, instead of having to manually type what you wanted into the search bar, you just hold up the item you want to buy on Amazon in front of the iPhone camera and Amazon does the rest for you.
I find it crazy how easy Amazon has made it for us to shop online. Not only do we no longer have to go to the store to buy the item, we no longer even need to manually search for it. This is just another innovation in the ever changing digital era. Think of all the things we can do with the time we save by not having to search for something on Amazon.