All a watch can do is tell time, right? Apple is currently trying to make a new watch – a watch that can do more than tell time, a watch that actually matters. Three reasons why this will be hard for apple to make a watch successful:
1. As cellphones became more and more popular, users realized they no longer needed a watch, because they could just simply glance at their phone and know what time it was. They also automatically correct themselves for daylight’s saving time too, because they are connected to towers. It is not uncommon lately if one wears a watch, just for the style of wearing a watch.
2. The second reason why is due to mass market demand. Is there a vast consumer need for a smartwatch, when we already have smartphones? Will it show notifications and messages? That will shoot video and let you read email? That will answer or launch a voice call? That will track your sleep and remind you to wear a rain jacket? A smartwatch essentially does everything that a smartphone can do – can a smartwatch do something that a smartphone couldn’t do?
3. The third reason is that In 2014, the demand for watches doesn’t seem to be all that strong, despite a handful of smartwatches that have been trying to attract attention. The average number of watches being sold is decreasing slowly as the years go by. Personally, I haven’t worn a watch since I was in middle school.
The standard of watches are not difficult to meet. There are watches that will dress you up or down, waterproof watches, solar and battery operated, and stylish. How is apple going to make their iwatch different, separated from the rest – unique and successful? If the iwatch ultimately a pointless, and useless contribution?
Possible designs for the iwatch are shown below.