“You Will”: AT&T Predicts the Future

The world that we live in today is so technologically advanced it seems that it was impossible to predict….or was it.

In 1993, AT&T launched their ‘You Will’ campaign where they made a bunch of commercials predicting the future and how AT&T will play a role in that future. Each of their videos began with ‘Have you ever….” followed by some futuristic prediction. Each of the videos ends with “You will….and the company that will bring it you, AT&T.” The crazy part about these videos is that so many of these predictions came true and are now a part of every day life that is often taken for granted.

Some postulates included “Have you ever paid a toll without slowing down?”, “Have you ever watched a movie you wanted to, when you want to?”, or “Have you ever attended a meeting in your bare feet?” These are now obvious references to EZ Pass, sites like Netflix, and Video Chat respectively.

Recently, AT&T released a few more of these “You Will” videos that are predictions for the year 2020. I wonder which of these predictions will be a part of every day life then.


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