The Great Race

In the following article, I learned about Apple stretching its reach into the car.

http://www.theguardian.com/technology/2014/mar/03/apple-carplay-ferrari-mercedes-benz-volvo

Basically, the company is designing software to integrate the iOS into vehicular computer systems. This integration is based largely on the virtual assistant Siri who will become the integral component of the voice-based system. Apple wishes to afford their customers seamless integration and connection during every stage of their day. While texting and calling while driving is illegal, having a system that can read text message out loud perform a variety of other tasks simply through voice commands seems to be the next generation in car technology.

I named this post ‘The Great Race’ because a previous poster already commented on similar technology from Google. It seems, yet again, Google and Apple have elevated their competition to new heights by jumping into a car and literally (not really though) begun to race. As with all markets, competition benefits the consumers. I am extremely eager to see where these technologies will go and what cool and fun things come out of this proverbial race.

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By rohpatel

4 comments on “The Great Race

  1. Isn’t Siri already integrated into the new Chevy Spark? Apple is already ahead of the game. I personally think that I’d like my cars not to have that Apple touch to them, but that is just my personal opinion.

    • It seems like Apple is always ahead of the game. I like Apple products but I know not everyone feels the same way. It’ll be interesting to see what comes out in the coming years.

  2. I worry that valuable technological developments will be sidestepped in favor of corporate bravado. For example, integrating this technology into cars is a valuable step towards a prosperous future, but is it only being done in the name of wall street superiority?

    • I’m not sure. I once read an opinion-piece written by a physician that was driving his Tesla when he hit a large pothole/object. He proceeded to describe how the operating system slowly took control of the car, slowed down, and literally asked him to get out safely. The car then went on to become engulfed by flames. He mentioned that he’d buy a Tesla 10x over because he wasn’t sure any other car could save his life in the same way.

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