In the following article, I learned about Apple stretching its reach into the car.
Basically, the company is designing software to integrate the iOS into vehicular computer systems. This integration is based largely on the virtual assistant Siri who will become the integral component of the voice-based system. Apple wishes to afford their customers seamless integration and connection during every stage of their day. While texting and calling while driving is illegal, having a system that can read text message out loud perform a variety of other tasks simply through voice commands seems to be the next generation in car technology.
I named this post ‘The Great Race’ because a previous poster already commented on similar technology from Google. It seems, yet again, Google and Apple have elevated their competition to new heights by jumping into a car and literally (not really though) begun to race. As with all markets, competition benefits the consumers. I am extremely eager to see where these technologies will go and what cool and fun things come out of this proverbial race.