In this rather interesting article, the author of this article posits the question of how we can use social media trends as potential indicators of a new movie’s success, before release. This pseudo-study took a look at the new ‘300’ movie, ‘Rise of an Empire’.
The author highlighted the growing number of searches,YouTube trailer views, Facebook Likes, Tweets and a range of other social media cues and regarded them as a new outlet to forecast a movie’s success. He took a second to mention that while individually, these cues may mean little, when there is consistent positive social media attention, you can expect the movie to do decently.
I found this to be a great insight into the power of social media in today’s society. I am sure many marketing companies/agencies have already been tracking social media attention for the same purposes, I never thought about it as a reliable indicator.
What are your guys’ thoughts?