In this rather interesting article, the author of this article posits the question of how we can use social media trends as potential indicators of a new movie’s success, before release. This pseudo-study took a look at the new ‘300’ movie, ‘Rise of an Empire’.
The author highlighted the growing number of searches,YouTube trailer views, Facebook Likes, Tweets and a range of other social media cues and regarded them as a new outlet to forecast a movie’s success. He took a second to mention that while individually, these cues may mean little, when there is consistent positive social media attention, you can expect the movie to do decently.
I found this to be a great insight into the power of social media in today’s society. I am sure many marketing companies/agencies have already been tracking social media attention for the same purposes, I never thought about it as a reliable indicator.
What are your guys’ thoughts?
Thinking Creatively, Expressing Digitally 
I never thought about it as a reliable indicator either! But it does make sense, when a movie has a lot of hype and anticipation it usually does well. However there are some movies that get hyped up too much and don’t live up to it’s standards.
Yes the hype sometimes ruins a lot of movies. I don’t like listening to other people’s opinions before I watch something for the first time because it puts expectations in my mind whether I want them or not.