During the Oscars time, I posted about Samsung marketing its new Galaxy phone by promoting a selfie tweet made by Ellen DeGeneres. Once again, Samsung promoted their new Galaxy Note 3 with a seemingly impromptu selfie of Boston Red Sox David Ortiz with President Barack Obama. However, this time, they forgot they were dealing with White House.
In a statement, the riled up Press Secretary Jay Carney commented, “As a rule, the White House objects to attempts to use the president’s likeness for commercial purposes. And we certainly object in this case.”
Obviously, Samsung’s marketing campaign took a wrong turn while trying to sell more of their phones. Using Ellen DeGeneres for promotional purposes is one thing, but when you involve the President as ammunition in your marketing campaign…you have an entire White House to deal with. Especially when the title of your selfie is “Big Papi, Big Selfie”.