This article talks about digital marketing and the influences that modern technology has not only on marketing companies but the consumer as well. Digital marketing creates a larger platform for advertisers and as a result people are able to see more products. However people are also able to research and learn about a product before they purchase it. Things such as blogs, tutorials and reviews also aid the consumer in making decisions. With all these new advancements marketers need to find a way to attract customers and this articles explains how to do so.
“In this era of the empowered consumer, organizations have to be smart and find the right technologies and employ them to deliver great customer experiences. With high customer expectations of the quality and sophistication of customer experiences with marketing, success in digital transformation will come from bringing together the right culture, people, process and technology. I encourage all CMOs or anyone in Marketing to follow Scott Brinker.”