Yahoo Looking To Enter Original Programming Game: WSJ


Yahoo is looking to start up an online video streaming similar to netflix and amazon. Yahoo is not typically associated with these types of things but they are hoping to change that. I think this may be difficult for them because Nextflix is already so well established. They would have to have something to entice customers. Something like a low membership fee or a better selection of tv shows and movies.

“The move would pit Yahoo against services such as Amazon and Netflix, which have already made splashes with original series such as “House of Cards” and “Alpha House.” According to the WSJ, per-episode budgets for Yahoo’s series would range from $700,000 to $1 million. A potential problem for Yahoo will be courting advertisers into its online video space to help finance the shows and make the jump into the crowded field a worthwhile investment.”


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